American Kendo Leadership Seminar

I know I’m pretty late with making a post about this, but better late than never, I guess.

Over the Labor Day weekend, I attended the American Kendo Leadership Seminar in Seattle, Washington, led by Jeff Marsten Sensei and Robert Stroud Sensei from the Pacific Northwest Kendo Federation.  The purpose of the seminar was to present materials and resources to build the leadership ranks of Kendo throughout the US.  Here is a quick rundown of some of the material covered:

• Tips on structuring Kendo classes to benefit the students and the instructors
• Advice on building and running a dojo
• Explaining the requirements of shinsa and shiai
• Learn how to deal with the Japanese cultural aspects of Kendo within the American mindset
• Provide a network of resources for future reference

For most of us, the trip was very expensive.  The seminar fee was actually very low, but when you factor in the plane tickets, hotel fees, rental cars and food, the prices added up very quickly.  Naturally, I had some concerns as to how much I would get out of the seminar since this is something unprecedented, as far as I know.

One thing that can become apparent when leading practices is that, once the initial awkwardness of telling people what to do for two hours per day, leading practices becomes very easy.  As long as you know how much time you have and a list of techniques you want people to perform during practice, it’s easy to make it through class after class.  However, there is another layer called effectiveness.  Anyone can lead people through practice by taking the previously mentioned situations into account.  But being able to convey the material in a way that everyone can learn from it is a totally different matter.  From dojo building, to shiai, to shinsa, there are many facets of Kendo that are available for all that want to practice it, and it’s up to the dojo leaders to know what goes on to be able to lead others through the process.  This seminar went over a lot of that information to serve as a jumping off point to be able to perform those tasks.

The overall tone of the seminar was very light-hearted but serious.  I had a lot of fun doing jigeiko against people from different regions of the country, and it provided a nice fresh look at my fighting style and how to steal some of their techniques for my own use later .  It wasn’t all business though because after practice, we went out to eat at a few places and attended a wonderful barbecue at Marsten Sensei’s house.  Each moment provided a chance for all of us to bond under the common goals to improve our own Kendo, the Kendo of the students, and Kendo in the US as well as provided us ways to network with each other for future needs.

The seminar has been over for almost a month now, and I’m still trying to compile the information I learned together, which is due to how much was shared, trying to find the best way to share the information, and partly my own laziness with getting things done as of late.  Whether or not I will be able to attend future events (I most certainly would love to provided I have the money and the time to do so), I hope that both Stroud and Marsten Sensei can continue providing the seminar for those that are interested.  If they do, then I can totally recommend anyone with even a remote interest to attend.  The trip itself was very expensive, but the information I received and the bonds that were formed made it worth more than the price of admission.

P.S.:  While none of the pictures are Kendo, or seminar related, I took the extra time I had after practice to take a few pictures around town.  Please feel free to take a look at them here.

How To Improve Club Visibility

The Northern Kentucky Kendo Club has grown a lot over the past year.  When I first arrived, there was only me and about three other people that regularly attended the practices each week.  Now, through the efforts of the dojo leader, Jim Atkins, the club has blossomed into a decent-sized club that has about 10 to 15 people that come on a regular basis.

This wasn't an easy thing to do on his part.  Through his own life experiences and connections with those in the community, he has been able to do his part in getting the world out there and tapping into the demand that exists in the area for "sword fighting."

Club growth and retention is a well-known issue in martial arts circles.  While the sword arts are gaining popularity through the proliferation of anime, samurai movies and better access to all things Japanese culture, some places still seem to have problems with getting people to step in the door.  What I would like to do with this post is take some time to go over some things that he has done to get the word out and get more inquiries and people walking through the doors to practice.

1)  Have an online presence
The drop in prices and increase in access to the internet has brought more people to the information superhighway (how long has it been since I've heard that term?) to do commerce and find out information on a variety of subjects.  With Facebook and blogging websites, it is now easier than ever to create a webpage to advertise the club with minimal knowledge in all things HTML (hypertext markup language) or CSS (cascading style sheets).

The most interesting thing about this aspect is that the club website doesn't have the fancy pictures and videos that most would feel is required to bring people to the website.  Obviously, those things would ultimately help, but showing a regularly updated page with club times, locations and contact information seemed to, at least, provide the minimum information to those that are interested.

The most important thing though is that the website must be easily searchable to those that might be looking for information on your club.  For example, you type in "Kendo Cincinnati" into a search site like Google and the club shows up as being the one of the links at the top, thus making it easier for anyone to find information on your club.  I don't know much about how to do this other than making sure your website has various keywords that might make it possible, so it's best to do some research on that to bring your website to the top of the search engine results.

2)  Take any opportunity to demonstrate
Public speaking is hard.  I can say that from personal experience.  But it is necessary to take whatever opportunity you put on demonstrations in your area.  The most accessible venues are Asian festivals and "club days" that school campuses have throughout the year, but more locations like libraries, talent shows or even banks (yes, the club will be doing a demo at a PNC bank in the next few weeks) should be in the range of possibilities.

The usual format is the introduction, description of equipment, demonstration of strikes and having some matches to finish it off.  But it isn't enough to just go through the motions.  This is your chance to show off your club, so it's probably a good idea to take this chance to show off the club in the best light.

The way that Jim does his presentations is to cater to the crowd.  He uses words like "ninja", "samurai" and "sword fighting" to identify with the crowd since that's what the typical layman is used to hearing.  It's not totally accurate, but it gets the point across which ends up opening the doors to allow more specific, yet basic, information to get absorbed.  Another thing that he does to engage the crowd is to find out what the audience knows by asking basic questions about what they may or may not know about the sword arts and build the presentation off of that.  This step not only engages the crowd even more, but allows the most adept of presenters to mold the rest of the presentation based on the crowd they are presenting to.

The most important aspect to remember about this is that presentation styles aren't "one size fits all."  How Kendo and Iaido is presented depends on the particular event, people in attendance and ones own presentation style.  I have been gaining some experience in this aspect, but I still need to fool around a bit with how I say stuff to really settle into a style that works for me.  Some research and practice in public speaking might be in order for most people.

3) It's not what you know, but who you know
It's one thing to know the steps you want to take in order to show the existence of your club, but it's another thing to be able to actually take those steps to reach your goal.  Being involved with the community and having friends in special places can really help in making things easier for you to do the things you can to advertise for your club.  In Jim's case, he was able to get his friend to tape a video for the club and put it on the public access channel for anyone to see.  This is a pretty hard step, but it's really necessary and I've seen how well having connections and a good personality can help in getting what you want and need.

4) Advertise, Advertise, Advertise
Okay, so you have the website and done the demos.  For some, that may be enough, but for others, there might be more steps that you need to take in order to get the word out.  It's really important to get creative and advertise the club through the various outlets at your disposal.

Here are some ideas that could be taken:

• Do various community service projects in the name of the club.  Not only is it easy advertising, it also helps out those in need.
• Put on various forms of fundraisers.  This could be through bake or garage sales.  There is the ease of advertising, but it also raises funds for the club in order to do more outreach programs or help out the club with other activities or equipment assistance.
• Make T-shirts for club members to wear and/or give them out at demonstrations.  The possibility of this is dependent on the funds of the club and/or members, unfortunately.  But it can be a powerful form of advertisement.  Some anecdotal evidence of this is the fact that I was stopped in a Kroger a few times when someone wanted to ask me about the shirt I was wearing.  It didn't yield any results, but it shows that people do pay attention to what you're wearing.
• Lots of people participate in various things online.  Do you have a big passion for Kendo?  Why not blog about it?  You can also put links to club websites in online profiles and forum signatures.  This one also requires a bit of creative thinking to at least get the name of the club out there.
• It's possible to convince a your kid to do show-n'-tell segments at school or perform in talent shows.

5) Luck
It's really not the step that most people wouldn't want to hear, but let's face it, the ability to get information out there is also based on luck.  Opportunities sometimes happen by chance, like having members and friends with certain credentials, to having the planets line up correctly is sometimes the only thing you can rely on to get the word out.  In cases like these, it's best to seize whatever moments you have and think with the "glass half full" mentality.

This list is definitely not absolute.  The steps that you can or willing to take is all dependent on where your club is located, thought processes of the public in your area, comfort level, local laws and monetary funds.  However, no matter the situation, it will take a lot of hard, and possibly fruitless, efforts to get the name and purpose of the club out there.  In any case, we know that there is a demand for doing these exotic Japanese arts, it's just the issue of showing people that you can provide that sort of thing.

It's also important to realize that the club won't grow overnight, and there may be some hard times ahead for the club if it hasn't been there already for various socioeconomic reasons.  In this case, it's best to persevere for the sake of the club and press ahead to make sure that your club goals, however big or small they may be, are reached.

The next step is that, if you happen to be lucky to get more members, how can you learn to keep them?  The advice on that is going to be in the next post!

Iaido Training 2.0

There's nothing like being able to see yourself on camera to knock your pride down a few pegs.

Last night, I took my video camera to the racquetball court at my apartment complex to record myself doing the seitei kata to see how I look with a different set of "eyes." Needless to say, there are a lot of things I need to work on, but for the sake of sanity, I'll only concentrate on a few of the things I saw for now:

• I noticed that my back wasn't straight for a lot of the kata. There were times when I could feel it, but there were a lot of times when I did it unconsiously as a function of the various stances I would take that I haven't quite gotten use to (tate-hiza, I'm lookin' at you!) and trying to look down at the dead opponent to make sure he or she is dead.
• There were a lot of involuntary movements that I was making while swinging. Maybe it's because my movements were counter-balancing the swings during kirioroshi or moving the saya back during noto. For the noto, I had my obi and hakama on a little tight so it was a little difficult to move, so there's still some need for me to find that happy medium to make sure my hakama stays on, but the iaito is secure enough
  

I am a huge supporter for using video to help with fixing your Kendo and Iaido technique. There have been many times where I would be told to fix something, but seeing it on video really made me realize the extent of the problem. Recently, I have been able to use it to show to Takano sensei before tournaments where she would look at it and then pull us aside during one of the practices to show us what needs to be fixed.

The former case is probably one of the best tools that you could have to supplement your training. Note that I said supplement because there needs to be some actual face-to-face training in order to get correct reference material to see what is wrong. It should NOT be used as a replacement for instruction as there are some things that can really only be best corrected when someone can walk around you and see how to use your body type to improve your abilities. The latter case is great as well, but it depends on who you show it to. Showing the video directly to your sensei or senpai can be a great tool for whenever you can't interact directly from time to time. There is also the option to post your videos on Youtube, but the caution there is that there are a lot of ninja and samurai people who think they know what they are doing, but have no clue since their perception is only what was seen in historical and instructional books and movies. Then there are those that may have formal instruction, but give suggestions from only training for a few weeks or months with little perspective for what is going on. For the most part, it can be used to just show off your skills and have people remark on how you did or ask questions, but shouldn't really be used too much as an instructional tool.

I have used video cameras before as a self-instructional tool, and plan on using them in the future. While it can be a little embarrassing to see yourself, that small ego downer is small potatoes to the potential benefit you can get from actually seeing those errors that people talk about. If you have the ability to film yourself and haven't done so yet, I really encourage you to do so. And it doesn't really require fancy equipment to take advantage of that either. With cameras coming on point-and-shoots, laptops and cell phones, most already have the ability, but might have an issue of setting the camera right to film yourself. Then, with the ease of transferring data with the use of memory cards or just connecting it by USB to a computer or TV, it's a lot easier to see it in multiple spots on larger screens to make the watchers more comfortable. It's definitely a far cry from 20 years ago with the camera my parents had where everything was recorded directly to VHS tape. Being the young kid I was, that thing was HEAVY.

If you can't use a camera for whatever reason, then there's no reason to fret much about it. Using the camera is just a tool to use, but has very little bearing on how good one can become. There are many people that have some of the most respectable Kendo and Iaido skills and got them just by spending time in the dojo and feeling things out with a back-and-forth dialogue between you and the sensei. The only thing that matters is one's dedication to improve with the tools that are laid out for them.